Walmart is expanding its same-day online grocery delivery service from the current six markets to more than 40 per cent of U.S. households – or 100 metro areas – by the end of the year, Associated Press reports.
The same-day delivery service is building on Walmart’s online grocery pickup service, where personal shoppers select items and take them to shoppers’ cars parked outside the store. Walmart offers the service at 1,200 stores and plans to roll it out to 2,200 by the end of the year.
Walmart will continue to use ride-hailing services like Uber as it expands its delivery model.
Walmart is competing primarily against online leader Amazon, which is adding free two-hour Whole Foods delivery in six U.S. cities. But it also faces competition from grocery startup Instacart, as well as Target, which plans to offer same-day delivery of groceries and electronics.