Thursday, March 30, 2017

 

Amazon, this week, launched AmazonFresh Pickup, a new drive-in service which is the company’s latest attempt to crack the code on grocery delivery’s challenging last frontier – keeping fresh products fresh.

For now, the service is bundled as a free addition for Amazon Prime subscribers, adding a significant new feature to the company’s existing list of Prime features.

The AmazonFresh Pick-up shopper orders online from AmazonFresh’s selection, picks a time slot (as soon as 15 minutes after placing their online order), and then drives to an AmazonFresh Pickup location where a service agent loads the groceries directly into their vehicle.

Available items include fresh produce, meats, bread, dairy and a range of household items, among others. There’s also no minimum order, Tech Crunch reports.

Since it’s in beta mode, the program is currently limited to Amazon employees.  Initially two locations are being tested in Seattle’s SODO and Ballard neighbourhoods but the service will eventually be available to all Prime members.

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