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Sobeys has launched a television commercial as part of its 2020 holiday campaign the explores the sentiments of Canadians living in a COVID-19 environment.

“The greatest gift is family” campaign includes special promotional programs for shoppers and a gift drive. In partnership with UGO Wallet, Sobeys has created digital holiday themed gift cards customers can purchase online with an opportunity to support food banks with a $2 donation.

 

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