Since September 30, the inaugural National Day for Truth and Reconciliation, Wine Rack stores across Ontario have been raising funds and awareness in support of the Gord Downie & Chanie Wenjack Fund (DWF). They’ve raised a total of $80,000 to support DWF's mission to build cultural understanding and create a path towards reconciliation between Indigenous and non-Indigenous peoples.
Interest in supporting reconciliation came directly from Wine Rack's Wine Merchants who came forward asking what Wine Rack could do to help after hearing the news of the recovered remains of Indigenous children at former residential school sites.
"Our employees are passionate and committed to making a difference in the communities in which they live and work," says Stephen Murphy, Director Operations, Wine Rack. "As a proud Canadian company, we are committed to diversity, inclusion and belonging, and to supporting our communities in times of need. We all have a role to play in honouring the legacy of Indigenous peoples and commend our Wine Rack employees for taking the initiative to 'Do Something' toward reconciliation in a real, tangible way. This campaign raised $80K to date, but it's really just one step in our journey toward reconciliation."