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Change in senior management at Courchesne Larose Group

Michael Aucoin, Michel Routhier

Courchesne Larose Ltd. has appointed Michael Aucoin as chief executive officer. Aucoin is a seasoned executive with extensive experience in the agri-food sector. His knowledge of distribution channel development is a key element that has enabled him to contribute to the success of major companies such as Smuckers and Hershey. In addition, he presided over Agropur’s Canadian operations from 2017 to 2019, where he managed nearly 5,000 people, and ensured the operational success of Eat & Beyond, an investment firm that holds stakes in companies that manufacture vegan food.

Aucoin succeeds Michel Routhier, who becomes vice-chair of the board of directors. Alain Routhier, brother of Michel, remains president of Courchesne Larose.

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