Canada's most authoritative and exciting grocery b2b publication
People NewsGeorge Pitsikoulis named 2024-2025 Chair of Canadian Produce Marketing Association

George Pitsikoulis named 2024-2025 Chair of Canadian Produce Marketing Association

George Pitsikoulis, president and CEO of Canadawide Fruit Wholesalers, has been named the chair of the Canadian Produce Marketing Association board of directors for 2024-2025.

He is described as a visionary entrepreneur who was born and raised in Canada and has a profound passion for fresh produce and sustainable business practices. His upbringing in a small family-owned green grocer instilled in him the values of hard work, innovation, and integrity from an early age. His father founded Canadawide Fruits, a distributor of fresh fruits and produce.

Since the early 1980s, the business has focused on wholesale, with Pitsikoulis assuming the role of president and CEO in the early 2000s. Under his leadership, Canadawide has grown and now has over 400 staff and management.

He is involved in industry associations and community initiatives. He began by volunteering with the QPMA and now serves as an active past-chair and a Pillar of the Industry for Quebec. He mentors the “Next Generation” and holds positions on the CPMA, including the CPMA executive committee and contributing to other committees such as marketing and food safety. As a director on the Fruit and Vegetable Dispute Resolution Corporation (DRC) board, he leads by example as the first wholesaler to participate.

Follow us:

Recent Issues

Related Articles