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New CFO and EVP of transformation for Freshlocal

freshlocal-7937098Left, Monika Russell; right, Adrienne Uy

Freshlocal Solutions has appointed Monika Russell as chief financial officer and corporate secretary of the company, replacing Adrienne Uy who is stepping into a new role as executive vice president of transformation. 

Russell has over 18 years of public company experience, most recently as chief financial officer of a TSX Venture Exchange listed technology company offering currency authentication and brand protection products and services. Russell will be responsible for the financial strategy, overall operating budget and the finance team.

“Monika’s experience in managing performance of growing technology companies will be integral as we continue to reshape the Company in three ways – driving cash flow performance in our core eGrocery/SPUD business unit, delivering on additional deployments of FoodX and driving innovation in technology around food waste management that can unlock margin and growth for both our FoodX customers and our core eGrocery segment,” said Simon Cairns, CEO.

“I would like to thank Ms. Uy for her past efforts and commitment to our mission and am excited to announce that Ms. Uy will be transitioning to a new role leading the transformation of our internal systems and driving innovation with our non-dilutive funding partners,” he added.

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