A. Lassonde has made executive management changes following the merger of Lassonde and Sun-Rype’s sales and commercialization activities.
Kostas Kapralos has been named vice president, national sales for retail for Lassonde. He has been with Lassonde since 2008 and most recently served as vice president of sales for Ontario and Western Canada.
Peter Ma has been named vice president of sales for Eastern Canada and previously was executive vice president of sales at Sun-Rype. He joined the company in 2015 and has worked with other CPG companies, including Johnson & Johnson and Unilever.
Isabelle Bernier is now vice president of private brands and joined Lassonde in 2000.
Kevin Reider has been promoted to senior director of private brands and has expertise in the private label sector.
Marlène Hins, vice president of marketing and innovations will now oversee marketing management of Lassonde’s beverage brands.