Aaron Skelton has joined the Canadian Health Food Association (CHFA) as president and CEO, beginning September 8, 2020.
Skelton takes on the role following the departure of former president Helen Long, who is now the CEO of Dying with Dignity.
Skelton began his career at Loblaw Companies Limited and served in senior leadership roles across operations, merchandising, procurement and retail concept design with a strong focus on health and wellness. He left Loblaw after close to ten years to become the co-founder and COO of GreenSpace Brands. For the past year, he has built his own consultancy company, The Peleton Project, working with entrepreneurs and business leaders to help identify and execute success strategies.