William Crosby previously led the sales function for Crosby’s retail and industrial molasses. He has been promoted to the role of vice president of sales and business development and takes on responsibility for all Crosby revenue, including contract manufacturing and liquid bulk storage.

Bruce Wright has been appointed as director of brand and marketing for Crosby—a new role for the company. Wright will lead Crosby’s brand and marketing strategy with an emphasis on the next generation consumer, be the voice of the consumer and work with product and market innovations.

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