The International Dairy Deli Bakery Association, (IDDBA) executive committee has appointed David Haaf as the association’s new president and CEO.
Haaf brings over 30 years of retail foodservice and culinary experience to the trade association. Haaf’s most recent position was vice president of foodservice & Starbucks operations for Abingdon, Virginia-based K-VA-T Food Stores Inc.
“After a nationwide search, David’s talents, experience, and dedication to the dairy, deli, bakery industries made him the clear choice to be the next leader of the association, “said Dominique Delugeau, IDDBA’s Board Chair. “David’s expansive merchandising and operations experience provides him unique insight into the needs and challenges of our member base and industry,” he added.
Haaf has been an active supporter of IDDBA for 15-plus years. Haaf will replace long-time president and CEO, Michael Eardley. During his tenure, Eardley directed the association through many changes and positioned it as an industry forerunner to connect buyers and sellers in the dairy, deli, and bakery retail landscapes.
Haaf and his family will be relocating to the Madison, Wisconsin area which is home to the IDDBA’s headquarters. He will begin fulfilling his president and CEO duties in late April.
