Ferrero Canada has announced the promotion of David Rabu to vice president, trade marketing and category management. In this newly created role, Rabu will lead the development and implementation of Ferrero Canada’s sales strategy across trade and shopper marketing, revenue and category management, and e-commerce, for its portfolio of brands including Nutella, Nutella & Go, Kinder, Tic Tac, and Ferrero Rocher. Rabu has been with Ferrero Canada since 2010, most recently as senior director of sales, national accounts and e-commerce. He brings more than 20 years of experience in CPG.
