Left to right: Juanita Moore, Cheryl Verbiski, and Martin De Rome

GoodLeaf Farms has expanded its executive leadership team. The company has promoted Juanita Moore to vice president, corporate development; and hired Cheryl Verbiski as vice president commercial and Martin De Rome as vice president of operations. 

Part of the GoodLeaf team for the past three years, Moore has been promoted from her former role as executive director of operations. In her new role, she will lead GoodLeaf’s move into specialty plants with applications in the pharmaceutical, nutraceutical, personal care, fragrance, cosmetics and animal health industries. 

Verbiski is a veteran of the food industry, having worked with food manufacturers, distributors and packaging companies in Canada and the United States, overseeing sales, marketing and product development for over 30 years. With GoodLeaf, she will oversee the commercial expansion of the company as it works to grow its network of retail stores and food service outlets that serve GoodLeaf microgreens and baby greens.

A mechanical engineer who spent 25 years with Procter and Gamble, De Rome brings broad experience to the GoodLeaf team, including human resources, operations, research and development, engineering and supply chain. With GoodLeaf, he is guiding and directing the operations of the current Guelph fam, in addition to the company’s expansion into Eastern and Western Canada.