CPG sales veteran Mike Belvedere worked for many CPG suppliers including Lancia Bravo, General Mills and Bertolli to name a few. His nephew Sergio Belvedere describes him as the “ultimate salesman” and was well-liked by those he called on in the food retail sector.

“When I worked at Loblaw’s at 22 St. Clair, he was often referred to as Uncle Mike by everyone.”

He started in the business with his own sales consulting firm and developed a reputation for having a strong work ethic and a dedication to the industry.

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