Bethanie Butcher, vice president, marketing, brand operations and analytics and insights for P&G Canada, has been appointed to the board of directors of the Association of Canadian Advertisers (ACA) for the 2020-2021 period.
She started with P&G in 2003 and has risen through the ranks at the company across multiple geographies. She recently relocated to P&G Canada to lead all communications and media planning for the Canadian organization, as well as to drive consumer and market analytics & insights into core business decisions. She is looking forward to joining the ACA Board and to making an impact on key industry issues such as media transparency and cross-media measurement.
