Kraft Heinz has announced that Peter Hall has been appointed VP retail sales at Kraft Heinz Canada. He replaces Dan Lafrance.
An industry veteran, Hall most recently led the Kraft Heinz UK retail sales team, and has held many leadership positions with companies such as Procter and Gamble and Samsung.
“Peter brings a wealth of experience to the Kraft Heinz Canada team….and he will help further accelerate the mutually beneficial partnerships between Kraft Heinz and its customer partners in the coming weeks,” said Carlos Piani, president of Kraft Heinz Canada.
In his new role, Hall - along with head of foodservice Stephane Mercier - will report to president Carlos Piani.