James Harris has joined Planet Based Foods as vice president of business development and operations.
Harris is president of JLH Consulting and his career experience includes a 10-year tenure at FIJI Water.
Harris has secured over 50 distributors and oversaw a network that included Dr. Pepper/7UP Bottling Group, Admiral Beverage, Young’s Market and others.
He has launched several high-profile brands in the food and beverage space, including Monster Energy Drink, TCHO Chocolate, Rumble Supershake, Dave’s Gourmet, Groundwork Coffee and Diedrich Coffee.