Loblaw Companies has announced that Rino Cramarossa, the vice president of merchandising and marketing, national wholesale will retire effective November 1, 2021. He began his career at Loblaw over 42 years ago as a full-time student working at the Erin Mills Distribution Centre. In 1985, Cramarossa joined Loblaw Store Support and began his career in merchandising. He has held many leadership positions across the organization and for the last 13 years led the merchandising, marketing and sales teams with national wholesale.
According to the company, Cramarossa was instrumental in the nationalization and rebranding of the Wholesale Club business driving the network refresh initiative, member focus, planogram readiness and multicultural programming all advancing the company’s foodservice authority.