James Potter

Jason Potter, the former executive vice president of operations at Sobeys Inc., has been appointed CEO of The Fresh Market Inc. in the U.S. 

He replaces Larry Appel, who has resigned as CEO.

Potter has more than 30 years of experience in the grocery industry, having spent the bulk of his career at Sobeys Inc.  During his 26-year tenure at Sobeys, he served in successively senior executive positions.

Prior to his most recent position as executive vice president of operations, he was president of Sobeys West, Sobeys Atlantic and president of multi-format operations. As EVP of Operations, Mr. Potter had full leadership and P&L responsibility for the approximately 800 full service and community stores under the Sobeys, Safeway, Foodland, and Thrifty banners. 

Potter was named to Canada's Top 40 Under 40 for Leadership. He also served as Chairman of the Board for GIFT Atlantic Canada and was a board member of the Coca-Cola Research Council. 

 

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