Susan Irving to succeed Nancy Marcus as CMO at Kruger Products

Kruger Products has announced that Susan Irving, a former PepsiCo Foods Canada marketing executive, will succeed Nancy Marcus, the current chief marketing officer (CMO), who plans to retire in March, 2020.

Marcus joined Kruger Products in 2001 as vice president of marketing and was promoted to CMO of North America in 2018.

"Nancy has achieved many accomplishments and received numerous accolades throughout her career, and will be best remembered for her leadership and strategic brand transition resulting in the launch and significant growth of Cashmere and SpongeTowels, two of Canada's most loved tissue brands," said Dino Bianco, chief executive officer of KPLP.  

Irving has more than two decades of experience with well-known brands at Warner Lambert, Coca-Cola and PepsiCo. Most recently, she was the senior marketing director for the Quaker Nutrition portfolio of PepsiCo Foods Canada.

Kruger's Bianco says she has the "extensive CPG experience and the strategic acumen to lead Kruger Products brands to further growth and connection to our consumers."

Irving joined Kruger Products in early January 2020 and will work with Marcus over the next few months to ensure a smooth transition.

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