T&T has appointed Toronto-based television director and photographer Justin Wu, to the position of creative director.
Wu, an award-winning photographer and a director of “Kim’s Convenience” will begin work with the retailer this month, channelling his artistic expertise to introduce the T&T experience and Asian food culture to the mainstage, by developing entertaining content across multiple media channels.
“More than just a place that sells bananas and bok choy, T&T is all about moving culture forward through food. T&T is full of special people, products and recipes, and I’ve been looking for a way to bring these stories to a wider audience,” said Tina Lee, CEO of T&T Supermarket. “And what better way to do that than to bring in a professional storyteller as talented and accomplished as Justin.”