Tree of Life: Chris Powell promoted to SVP; Bill Ivany expands COO role

August 17, 2017 - Tree of Life Canada has promoted Chris Powell (pictured, left) to senior vice-president of Customer Development, and has expanded Bill Ivany's duties as chief operating officer.

Powell has held several different sales and marketing roles since joining Tree of Life's predecessor company, Ashley-Koffman Foods, more than 26 years ago. Previously, Powell was vice-president, marketing for E.D. Smith & Sons. He started his career as a sales rep for Kellogg’s in Toronto and Edmonton. 

"This promotion for Chris recognizes his continued excellent work on developing his team and the sales growth that they have executed over these past many years," said Jamie Moody, president, Tree of Life Canada.

The company also announced that Powell and the rest of the retail customer development team – including the sales and marketing, operations, purchasing and I.T. teams – will now report to Bill Ivany, chief operating officer (pictured, right), giving Ivany full responsibility for the company's retail route to market.

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