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Industry NewsPrivate label brands gain importance with consumers: NielsenIQ

Private label brands gain importance with consumers: NielsenIQ


As Canada continues to feel inflationary impacts, private label brands are gaining importance amongst consumers looking to save at the grocery store, according to NielsenIQ:

  • Private label in Canada accounted for 18% of volume dollar share in the 52 weeks ending Q1 2021 
    • Private label sales grew by 10% in Q1 2021 vs Q1 2020 while national brands grew by 8%
  • 100% of Canadian households purchase private label products, spending an average of $1,319 per year
  • 45% of Canadians believe private label brands provide better quality than national brands (up from 38% in 2018)
  • Stand-out private label categories (Volume $ share of private label by food dept.)
    • Frozen foods: 32%
    • Baked desserts/breakfast: 32%
    • Processed meat: 32%
    • Dessert: 28%
    • Condiments and sauces: 27%

(Source: NielsenIQ Private Label Trends During the Pandemic Report)

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