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Industry NewsRICARDO Media joins the IGA family in Quebec

RICARDO Media joins the IGA family in Quebec


IGA has invested in a majority stake in RICARDO Media and its various business lines (magazine, TV shows, online, books, stores, restaurants and food) to promote the pleasure of cooking and eating to consumers. IGA and Ricardo have a longstanding relationship and the businesses reportedly share common values of “authenticity and a passion for food and family.” RICARDO Media will continue to operate in its current form.

“IGA and RICARDO are two flagship brands in Quebec’s food industry. These two organizations are highly committed to the vivacity of the Quebec market. For IGA dealers, this means creating extraordinary opportunities to further inspire their customers on a culinary level. For both of our organizations, this will also be an opportunity to create projects that can drive growth both in Quebec and throughout Canada,”said Pierre St-Laurent, executive VP and COO, Sobeys inc./IGA

Co-founders Ricardo Larrivée and Brigitte Coutu will remain in their respective leadership positions and be dedicated to advancing the business and making the partnership successful. There will be no impact on employees, and they will keep their positions. 

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