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Shop Early, Shop Safe campaign and video offer holiday shopping tips to all Canadians: RCC


The Retail Council of Canada (RCC) has released its Shop Early, Shop Safe campaign in collaboration with Cineplex Media and Interac to remind Canadians that planning ahead and shopping early will increase their chances of finding the products and brands they want for the holiday season.

Findings from RCC’s recently released annual Holiday Shopping Survey show that while COVID continues to impact our lives, Canadians are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar stores, and, more gift giving.

This video serves as a crucial reminder to the public of the role we all play in helping ensure everyone’s health, safety and security as people shop for the holiday season.

“Store owners are working hard to maintain a COVID era holiday season with strategies to encourage consumers into shopping early, ensuring packages arrive on time and preventing long lines at stores,” said Diane J. Brisebois, President and CEO, RCC. “Our partnerships with Cineplex Media and Interac have allowed us to bring our Shop Early, Shop Safe messages to Canadians by leveraging networks in communities across the country.” 

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