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Virtual Shop WalkShop Walk: Carrefour, Barcelona, Spain

Shop Walk: Carrefour, Barcelona, Spain

Grocery Business had the opportunity to visit grocery retailers in Barcelona, Spain earlier this year and took a walk through a Carrefour location in downtown Barcelona. The French retailer chain operates more than 1,700 stores in Spain and is considered the second largest with market share of close to 10% according to 2023 data from Kantar.

Among the in-store features that stood out was the focus on local and regional produce, eye-catching merchandising display designs, innovating cross-merchandising of cured meats with wine and informative signage throughout the store highlighting things such as the best time of the year for specific produce.

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