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Industry NewsSobeys gets temporary exclusive on Impossible Foods’ burgers

Sobeys gets temporary exclusive on Impossible Foods’ burgers


If you’re searching for Impossible Foods’ Burgers, you will only be able to purchase them at Sobeys Inc.’ 600 stores in Canada, at least until February 2021.

Available now, the burgers will be sold in-store and via the retailer’s online grocery delivery service and Sobeys is the exclusive retailer until February 2021.

The burger is available in more than 450 restaurants across the country, and debuted in a dozen of Canada’s top restaurants a month ago. Impossible Foods started selling its faux beef burgers in Hong Kong and Singapore grocery stores last week, as the company vies to bolster its presence in Asia, before entering the potentially lucrative mainland China market.

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