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Industry NewsSobeys pilots AI technology for enhanced customer data insights

Sobeys pilots AI technology for enhanced customer data insights


Loop Insights, an AI company that provides real-time insight, is starting a pilot with five Sobeys stores.

Loop will provide Sobeys its insights and engage platforms.

“Loop Insights’ diverse suite of services was an obvious fit for Sobeys as we look to drive consumer engagement and close gaps in our personalization of the customer experience. By testing Loop’s Fobi device in our retail operations, we hope to connect more directly with customers while returning AI-driven insights to optimize our retail operations,” says Bruce Burrows, senior vice president and chief information officer of Sobeys.

The Fobi device will be at five Sobeys stores to test electronic receipts. If the program is successful, it may expand to more Sobeys locations.

“Signing this five-store pilot agreement with Sobeys, which generates over $28 Billion in annual sales from more than 1,400 stores under various banners across Canada, is another clear indication of the power of Loop’s enterprise-level services, including Engage, Insights and our Wallet pass technology,” says Rob Anson, chief executive officer of Loop.

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