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Industry NewsSodaStream and Laverne Cox release Pride video

SodaStream and Laverne Cox release Pride video


SodasStream and actor Laverne Cox have released a campaign in support of Pride Month called Rainbow Story.

The short film shows Cox as a superhero going through stories about her life as a trans woman and encourages people to share their own Rainbow Story.

“I love SodaStream and I love the idea of being a superhero. I also love that part of the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world,” says Laverne Cox. “I think giving back and being of service is really what it’s all about.”

SodaStream is releasing a limited-edition sparkling water kit with a Rainbow Story machine, including rainbow markers.

Watch the video here.

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