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Industry NewsKruger’s 18th annual Cashmere Collection to air on CTV

Kruger’s 18th annual Cashmere Collection to air on CTV


Kruger Product’s annual Cashmere Collection fashion show is a unique event featuring 16 leading Canadian designers and their creations made from sheets of Cashmere Bathroom Tissue, and their vision of a future without breast cancer,  The event is set to hit primetime TV this fall on CTV on Friday, October 8, 2021, 7 PM EST, and subsequently available on Crave.

The collection serves as the annual kick-off to October Breast Cancer Month, and as a fund- and awareness-raiser for this important cause for the Canadian Cancer Society (CCS) and Quebec Breast Cancer Foundation (QBCF).

The Cashmere Collection TV special is produced by Bell Media Studios and Motion Content Group in collaboration with Kruger Products, maker of Cashmere Bathroom Tissue.

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