50% of Canadian shoppers purchase deli meats and deli cheese measured or cut-to-order in-store, while close to 70% buy in-store bakery products at least occasionally.
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Top purchasing drivers, % of shoppers
The selection of deli meats, deli cheeses, and bakery products offered by retailers influences at least 86% of consumers in where they choose to shop.
![table [Top purchasing drivers]](https://images-cdn.dashdigital.com/grocerybusiness/may_june_2024/data/articles/img/059.png)
Bakery Buys
Bakery is a commonly shopped area, but ongoing economic pressures combined with a focus on healthy living are impacting purchasing decisions in the bakery department.
Over the last two years, bakery products have seen double-digit growth rates, but sales are expected to decline while volumes will grow, according to Farm Credit Canada and the 2024 Food and Beverage Report. It forecasts that nominal sales will decline 3.4 per cent in 2024 but volumes will grow 4.3 per cent.
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