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Industry NewsConference highlights how to grow the plant-based category

Conference highlights how to grow the plant-based category

If you want to succeed in the plant-based food and beverage category, keep an eye on the shopping behaviours of Gen Z, ensure you engage shoppers with authentic messaging and stock the aisles with products that stand-out from me-too offerings.

These are just some of the insights at the recent Plant-Based Foods of Canada annual conference, “Navigating a Changing Landscape,” held February 7 at the Maple Leaf Foods ThinkFOOD! Centre in Mississauga, Ont.

More than 100 people attended the annual event to hear industry experts, suppliers and retailers share their ideas about the evolving plant-based food and beverage market.

Grocery Business attended the conference. Here are highlights in photos.

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