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Industry NewsUpper Crust steps up to support vulnerable Canadians

Upper Crust steps up to support vulnerable Canadians


Upper Crust is donating thousands of baked goods to frontline community workers and $100,000 to Humber Riber Hospital as part of a its effort to support health and food safety security during the pandemic.

“As a family company, caring for our community is integral to who we are. This is true at the best of times and even more so during times of shared difficulty,” said Carmela Serebryany, president of Upper Crust. “Each of us believes strongly in our responsibility to support and provide for those who are vulnerable or for whom COVID-19 has brought unexpected hardship. We are proud to be working with a variety of deserving organizations to get our food products in the hands of those who are hungry and to better support our frontline health care workers through this critical time.”

Upper Crust has launched a fundraising campaign to support Humber River Hospital to purchase new testing equipment. Upper Crust is calling on friends, neighbours and customers to donate to this important cause and will match donations up to $100,000 with a goal to raise at least $200,000 in total.

The company has also increased its efforts to reduce food insecurity and is providing baked goods to several organizations that support vulnerable communities, including Second Harvest, Food Bank of York Region, Kitchen 24 and several others.


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