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Industry NewsWalmart Canada launches sensory-friendly hours at all 403 stores

Walmart Canada launches sensory-friendly hours at all 403 stores

Walmart Canada has launched sensory-friendly hours in stores across the country.

All of its 403 stores will now offer sensory-friendly hours from store opening until 10:00 a.m. local time every Monday, Tuesday and Wednesday. The idea is to create a calmer experience for those who have sensory sensitivity to visual and auditory stimuli. There will be minimal sounds, with no music or radio advertisements and announcements/paging paused except for emergencies. In addition, only static, low-sensory images will be used on TV walls. 

“This is such an important step we’re taking to create a more inviting and positive shopping experience for customers who experience sensory overload and their families,” say Joe Schrauder, head of store operations, Walmart Canada. “We want our stores to be a place where all customers and associates feel they belong.”

Empire Company and its banners rolled out sensory friendly shopping in 2019 at more than 450 of its stores across the country.

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