Walmart Canada is collaborating with Shopper Army, an incentivized brand ratings and review program of BrandSpark International as part its strategy to enhance the shopping experience.
“User generated content has become increasingly important for shoppers to make decisions whether they are shopping online or in store. We want to help brands give shoppers trusted information they need about products, especially when shopping for new products they would like to try or even when considering switching brands.” says Robert Levy, president of BrandSpark International and Shopper Army.
According to the 2021 BrandSpark E-commerce Shopper Study, more than five in six Walmart.ca shoppers say they look for consumer reviews when considering products online, and seven in ten Walmart.ca shoppers who noticed the review summary say it influenced their purchase decision. “We have seen a steady increase in e-commerce shopping by Canadians ,which has been dramatically accelerated by the pandemic. Ratings and reviews have really become a key tool for consumers and an essential part of the online shopping experience,” says Levy.
Shopper Army has an engaged community of over 250,000 real shoppers who are given the opportunity to receive free products via mail or rebates in exchange for their honest reviews. Clients are provided with custom screeners for better targeting, as well as KPIs and dynamic shopper insights for continuous product improvement. Shopper Army also prides itself on efficiency and maximum review conversion rates for both product rebates and mailout campaigns. Building on over 20 years of experience, Shopper Army also offers brands access to its Tested by Real People badge as long as products achieve a minimum four-star rating from Shopper Army members.
