Consumer Insights
Protein Push: Canadians are turning to snacks with protein in their quest for healthier food options.
68% of consumers recognize the importance of protein-rich snacks BUT
31% find it difficult to locate snacks that are a good source of protein.
Low Sugar: 44% have trouble finding snacks that aren’t too high in sugar
Fibre: 28% struggle to locate snacks that are a good source of fibre
SimplyProtein/Maru Public Opinion online panel survey, February 8, 2023
Canadians’ Candy Cravings
68% shop for candy
PURCHASE FREQUENCY
PURCHASE WEEKLY OR MORE 10%
PURCHASE MONTHLY 18%
PURCHASE RARELY 34%
PURCHASE LOCATION
BIG BOX 44%
DISCOUNT 39%
CONVENTION GROCERY STORE 33%
82% of shoppers have not changed where they purchase candy and
47% say that if their preferred brand is not available, they will wait until their next shopping trip to see if it is back in stock.
35% would switch brand and
18% would go to another store.
PRIVATE LABEL VERSUS CPG BRANDS
56% feel the quality of private label candy is the same as that of national brands
23% feel it is worse than some national brands
Caddle Rapid Response Candy Shopping Insights, October 2023
Snack time any time
Snacking’s share of total North American eating and drinking occasions is growing and the playing field between meals and snacks is now level, with snacking making up 50% of the market share.
10% early morning
9% mid-morning
14% after dinner
6% late night
The Hartman Group, Eating & Drinking Occasions Landscape 2023
ROGERS
Lantic
SPRINKLE, DUST, STIR, BAKE, TOP.
Make Life Sweeter with Maple.
PLASTIQUE PLASTIQUE
PLASTIQUE POCHETTE
