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Online grocery shopping: Is it worth the investment?


By Michael Marinangeli

Online grocery shopping has been around for over 20 years. Yet, it still represents only about one per cent of the grocery business in Canada, three per cent in the U.S., and four per cent in the U.K., according to the grocery e-commerce report issued last year by BMO’s Peter Sklar.

The analysis also mentioned a Mintel report that found 88 per cent of Canadian grocery shoppers have never tried online ordering, and 68 per cent are not interested in it at all. The grocery industry seems to be badly lagging other retail segments such as clothing, electronics, shoes and sporting goods, which are much more developed and have experienced exponential growth over the past few years.

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