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People NewsSimplyProtein names chief customer officer

SimplyProtein names chief customer officer


Steve Shaffer is the new the chief customer officer for SimplyProtein by Wellness Natural Inc. Shaffer is an experienced leader with a demonstrated and successful history of working in the better-for-you, natural/organic consumer product goods industry, according to Michael Lines, president and CEO of SimplyProtein.

With over 25 years of CPG industry experience, Shaffer has worked on various brands including Kellogg, Kashi, Van’s Natural Foods, “I and love and you” pet care, Good Culture, Miyoko’s and Nutiva. 

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