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CHFA NOW celebrates 60th anniversary at Vancouver trade show

by Aaron Skelton, President & CEO, CHFA 

This year marks a remarkable 60 years of the Canadian Health Food Association (CHFA). This milestone leads me to reflect on the past six decades of accomplishments at CHFA and the incredible growth we’ve seen in Canada’s natural, organic, and wellness industry. We have significantly impacted the regulatory front for this industry and watched countless incredibly talented entrepreneurs succeed. We have so much to celebrate, and I can’t think of a better place to do that than at our iconic trade shows and conferences — CHFA NOW.

Retailers are VIPs at CHFA NOW Vancouver

For retailers, consider yourselves VIPs at our 60th-anniversary bash at CHFA NOW Vancouver this year. We debuted our VIP program last year in Vancouver and carried it over to Toronto, given the overwhelming response we received for it. We’re excited to keep the experience going for our 2024 shows. 

Here’s a sneak peek at what awaits retailers at CHFA NOW Vancouver 2024: 

  • 60th Anniversary Member Mixer: An exclusive night for CHFA members, where we’ll be toasting to the next 60 years of success in a new location at the Pan Pacific Hotel. 
  • CHFA Launch Pad:  Our highly attended event expands into a larger venue, with even more substantial prizes. 
  • Incubator Alley PITCH:  Join us for breakfast as a selection of our Incubator Alley exhibitors pitch to retailers looking for the latest innovations. 
  • Trends Breakfast:  Discover what’s trending in 2024 and beyond over coffee and breakfast before the trade show opens, ensuring you’re well-prepared for the highlights on the floor. 
  • Lunch on Us:  While samples abound, we understand the importance of a hearty lunch to sustain you throughout the day. Enjoy vouchers for food trucks stationed on the trade show floor. 

Another exciting addition this year is a new partnership with Natural Health Product Research Society of Canada (NHPRS), which means CHFA NOW and the four-day NHPRS conference, “Advancements in Research and Innovation in Natural Health Products and Foods,” will both be taking place at the Vancouver Convention Centre at the same time. We are pumped to combine forces in support of science-backed research and education on natural health products.  

CHFA NOW, our annual trade show and conference, has become an essential component of the industry. It not only enhances the skills and expertise of our members but also contributes to the continual growth of businesses in Canada, playing a crucial role in shaping the future of the natural, organic and wellness industry.

Despite many changes over the past 60 years, one constant remains: Canada’s growth of and demand for natural, organic and wellness products show no signs of slowing down. Thanks to our dedicated CHFA members and the ever-expanding community, this industry has reached its current heights.

For more information, visit CHFA NOW Vancouver at

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