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Kruger Big Assist program awards $100K grand prize to TASA Minor Hockey Association

Kruger Big Assist (CNW Group/Kruger Products Inc.)

TASA Minor Hockey Association has been named the Kruger Big Assist Grand Prize winner. The association will receive $100,000.

The association, from Upper Tantallon, Nova Scotia, fought through wildfire and rallied the community to cover registration fees for affected families.

While the TASA Minor Hockey Association previously received $25,000 through the Kruger program, it received an extra $75,000 for its efforts.

“To date, Kruger Big Assist has committed over $800,000 to help Canadian kids participate in hockey, giving over 1,000 Canadian families access to the game and donated to over 40 minor hockey associations across the country,” said Susan Irving, chief marketing officer of Kruger Products. “This year, we gave Canadians the chance to join in on the assist by selecting our Grand Prize winner, and we are honoured to further support the TASA Minor Hockey Association in its efforts to make the game more accessible and inclusive for all.”

For the first time, from April 9-11, Canadians had the chance to vote for the association that best demonstrates how they will encourage more kids to play hockey by helping to remove barriers and make the game more accessible, inclusive and equitable.

The Kruger Big Assist program helps provide financial assistance to Canadian hockey families, giving more kids the chance to participate in Canada’s games. Five regional winners were selected earlier in April to each receive $25,000 to subsidize player enrollment fees for those in need.

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