Quebec discount retailer Maxi officially opened its revamped store in Gaspé on Thursday (Dec. 7).
The $4 million project, which took four months to complete, overhauled the 20,000-square-foot store into a modern shopping centre.
The ribbon-cutting ceremony, which Daniel Côté, Mayor of Gaspé, members of Maxi’s management, and many eager customers attended, gave the brand 153 stores in Quebec.
“The success of our stores is explained by our Imbattable price policy, the prominent place that local products occupy on our shelves, the constant improvement of our offer, and investment projects like this one,” said Patrick Blanchette, vice president of Maxi. “Maxi is the smart choice for consumers because it offers the freshness, quality, and variety of products they are looking for at low prices.
“With 153 stores, the Maxi banner is recognized as the leader in discount retailers in the food sector in Quebec,” he added. “Present in the Quebec landscape for over 35 years, the Maxi banner deploys various programs and services so that consumers can save money without having to compromise on freshness and quality.”
Blanchette also said that the Gaspé Maxi store supports the community and will do so through several initiatives over time.
“To mark this opening and to demonstrate its willingness to actively support the community, Nadine Murray, store manager, donated $2,500 to the Accueil Blanche Goulet, an important organization in the region that helps vulnerable people,” Blanchette said.
The renovated Maxi store features LED lighting for energy efficiency and unique marketing displays to catch the eye. Gaspé Maxi boasts over 1,500 local and regional products, an extensive selection of microbrewery beers, an aisle dedicated to organic and natural products, and an increased selection of locally sourced meats from partnerships with Bœuf Québec and Le porc du Québec, a statement reads.
“My team and I are proud to offer them the freshness and quality of their favourite products at the best price in a brand-new environment,” Murray said.