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Industry NewsS.O.S. Celebrating 100th anniversary milestone

S.O.S. Celebrating 100th anniversary milestone


Thursday, April 20, 2017

The consumer goods industry has its share of iconic products but certain select brands, such as S.O.S. soap pads, which is celebrating its 100th anniversary this year, are in the CPG pantheon.

 Developed in 1917 by a cooking utensil salesman named Irwin Cox, the scrubbing pads were designed to help his customers keep their new pans shiny. Cox’s wife called the pads, S.O.S. – which stood for Save our Saucepans – and the rest is CPG history. 

“100 years is a remarkable accomplishment and we’re thrilled to celebrate this milestone with our S.O.S brand,” said Lindsey Frimet, Marketing Manager and Category Team Lead, The Clorox Company of Canada. “It’s incredible to witness a simple product born in one man’s basement grow into a national cleaning powerhouse, and we’re looking forward to another 100 years of S.O.S pads making tough cleaning jobs look easy.”

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