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Longo’s announces organizational structure changes


Longo’s has announced organizational structure changes as part of its 10-year plan to drive long-term growth.

The changes build on an earlier announcement in February when Deb Craven assumed the role of chief operating officer (COO).

Merchandising team changes

Mimmo Franzone and Joey Bernaudo have been named vice presidents of merchandising. Bernaudo will also oversee the meat and seafood team and Roger St. Onge is promoted to senior category manager, meat and seafood. Franzone will also be responsible for grocery, dairy and frozen in addition to his current merchandising responsibilities.

George Maia is promoted to director of merchandising, grocery, dairy and frozen. Brian Langley, director of meat and seafood, retires in May after a 32-year career with Longo’s.

Corporate management changes

Joseph Longo, vice president real estate and general counsel will focus on the company’s growth pillar, executing Longo’s real estate strategy to enter new markets and solidify its position in existing markets.

Alex Green transitions to a new role as chief experience officer leading the creation and execution of an integrated omnichannel customer experience. He now leads a strategic planning process and customer experience roadmap paired with integrated marketing, communications, and loyalty strategies.

KC Shendelman is promoted to vice president, marketing to increase the leadership and impact of Longo’s brand storytelling and experiences.

Mark Sheehan becomes senior director e-commerce and digital, with accountability for e-commerce reporting to COO Deb Craven.


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