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Industry NewsSunCandy, Breakfast Club of Canada partner for healthy eating campaign

SunCandy, Breakfast Club of Canada partner for healthy eating campaign

SunCandy Citrus and Breakfast Club of Canada are teaming up to promote healthy eating and nutritional snacks.

Specially marked bags of SunCandy citrus are now available in stores and a portion of sales proceeds will go to the Breakfast Club of Canada. SunCandy is also donating an additional 15,000 pounds of clementines to assist in school nutrition initiatives throughout Canada.

“We are thrilled to continue to partner with SunCandy in our mission to provide greater access to nutritious and varied food choices to students,” says Kaitlyn Rooke, senior advisor of corporate and community living at Breakfast Club of Canada. “This partnership contributes to our mission to raise awareness of the importance of healthy food and shines the spotlight on the positive impacts of breakfast programs on students and school communities.”

Furthermore, Tara Glazer, marketing director at Fresh Taste Produce, the parent company of SunCandy, says, “The SunCandy brand is dedicated to showing families how fun healthy eating can be. Kids are dazzled when they walk into candy shops, and we want them to feel just as enchanted when they walk through the produce aisle at their grocery store.”

Beyond the direct contributions to Breakfast Club of Canada, SunCandy is inviting families to “Peel the Possibilities”, a campaign to explore specialty citrus varieties, from the pink-hued Cara Cara Navels to the raspberry-noted Blood Oranges and the Orri Mandarins.

“On top of our commitment to healthy eating every day, we are thrilled to continue to make an impact via our partnership with Breakfast Club, an organization whose impact and mission we truly admire. Every child deserves a healthy start to the day, and we will continue to celebrate and support this organization on specially marked bags across the country,” said Christian Sarraino, chief marketing officer at Fresh Taste Produce.

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