Sunkist has launched a special ‘Year of the Dragon’ themed 10-pound carton and merchandising program featuring custom Chinese designs in red and gold to celebrate the Lunar New Year. It highlights the cultural importance of citrus fruits as symbols of good luck and prosperity.
The initiative aims to meet the increasing consumer demand for citrus during the festivities, emphasizing large-sized fruits and various in-season options like Navel oranges, Cara Caras, and more.
