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Industry NewsRBC and Pattison Food Group unveil new loyalty partnership

RBC and Pattison Food Group unveil new loyalty partnership

RBC and Pattison Food Group recently revealed the launch of a new loyalty partnership between Avion Rewards and More Rewards.

Canadians shopping at participating Pattison Food Group locations, including Save-On-Foods, will receive savings on grocery and everyday purchases and value benefits from loyalty programs Avion Rewards and More Rewards.

“We’re proud of our long history with The Jim Pattison Group and look forward to deepening our relationship with Canadians through this partnership with More Rewards,” said Neil McLaughlin, group head of Personal & Commercial Banking at RBC. “This collaboration with Pattison Food Group and their market-leading brands broadens our Avion Rewards grocery offering, ensuring that our members can access value in this important category from coast to coast.”

Avion Rewards is free to all Canadians, regardless of where they bank or shop. Members can enjoy the program’s many benefits, including its Avion Rewards ShopPlus shopping companion, list of payment capabilities, strategic partnerships and other features.

“This is another significant step in our journey to bring more value to millions of Canadians in their everyday lives,” said Niranjan Vivekanandan, senior vice president & head of loyalty and Merchant Solutions at RBC. “We’re excited to grow our extensive Avion Rewards partner network by linking our loyalty program with a market leader like Pattison Food Group and providing compelling benefits for both More Rewards and Avion Rewards members.”

More Rewards also gives its members exclusive savings and opportunities to earn more points in-store and online with personalized digital coupons through their My Offers digital coupons.

“Our More Rewards team is always looking for new and exciting ways to give a little extra to our members and we are thrilled to partner with RBC to deliver even more value,” said Darrell Jones, president of Pattison Food Group. “We’re excited to unveil how we’ll be working together in the coming months to benefit all of our members.”

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